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When you publish your ezine by one of the e-mail list services is then also with tracking statistics for each issue available. Are you satisfied with the open course, or seems unusually low for every problem? Not only is it important that you publish your newsletter regularly, but equally important is that your subscribers receive. If the list is a double opt-in list? Please send both a text and HTML version of your newsletter? If you do not have to be on one or both of these questions you could answer you sabotage your own efforts Newsletter! Why do I need a double opt-in list? Double Opt-in is the procedure when someone logs for your newsletter about your site, they receive an e-mail from your e-mail provider list, which their subscription by clicking a link in the e- would like to confirm mail. Click on the link they receive in your e-mail confirmed as a subscriber to your list. This process is known as double opt-in: :: Opt-in-one on your newsletter registration form on your site, and :: Opt-in again by getting on the link in the e-mail that your e-mail provider list. It is very important that you have been in this process, as it avoids the participants signed up for the newsletter from a third party and thus reduces the number of spam reports that you probably get. For the second time your subscriber has confirmed that they want to be on your mailing list. One problem is that your audience may not even confirm their subscription, in the event that you have lost it. But if they really want to do, will they receive information from you in order to find your confirmation e-mail. A smaller list of subscribers who really want to get your information is better than a long list of half-hearted subscribers? Just recently I had a conversation with the support of my e-mail provider list, and asked them about their double opt-in process. They told me that these lists that are as double opt-in lists through a secure server provided by the ISPs so that what was approved at a higher deliverability of your ezine is set to be sent. Lists, not as a double opt-in you will receive will be sent, set, and could result in your ezine that blocked by the ISP on a different server. So even if you have your subscriber on their white list (or friends list), if is not your list a double opt-in list can not even receive your ezine, how it could be blocked by their ISP. Check with your e-mail list service to its policy on the double opt-in. Why do I need to send both text and HTML versions of my newsletter? Also, sending both versions of your newsletter ensures that they get from your subscribers. Some participants have their e-mail programs to receive text only e-mails set, and if you only offer an HTML version of your ezine not going to be able to read it. Also, if you send your shipment in both versions there is a good chance it will not be considered spam / junk email as spammers usually do not, send e-mails in both formats. Conclusion: To fix this low Newsletter Deliverability There are two things you can do immediately: 1st Save your list is double opt-in set. 2nd Please send both text and HTML versions of your ezine.